Revenue Services

PMI not only aims to work as a representative of the clients, but also believes in working with the client in achieving the revenue targets to fuel the business and keep it going. 

Advertising Sales Services

Due to the small size of the target audience within the international environment, most markets do not monitor the television viewing habits of South Asian demographics. There are no TRPs or any other kind of viewership measurement tools. Advertising Revenue targets are met using a different set of tools in these markets. With our longstanding relationships in the market, PMI provides our clients a running start unparalleled in the market.

Subscription Services

International markets are a complex environment where small mistakes have an enormous and long-reaching impact. Good negotiation with the platforms is a product of the history & geography of the markets, competitive scenario, performance in the native region, and a lot of experience from the market.

With its long and successful learning curve in negotiation with platforms across the landscape such as Direct Broadcasting, Cable, IPTV platforms, etc. PMI provides you with a safe and profitable negotiation start.

Marketing Services

Since the start of these markets, the PMI team has initiated and managed some of the largest brands in the South Asian television markets. This has been done on a first-hand basis and with resounding success.

Marketing Planning

PMI team brings with it an immense intellectual base of what works and how in promoting a brand in international markets. With our relationships which have stood the test of time in the last, we have a first-hand feel of the market and how it responds. PMI delivers the entire gamut of services starting from concept to planning to execution to monitoring & control.

Community Management

The pulse of the community in international markets does not lie in sweeping fads. It rests in small groups spread thin over the landscape. Whether it is the hardware dealer or CSRs and DSRs, show promoters, or event organizers, PMI has a feel which takes us deep and wide into the community.

With PMI comes a learning curve that has stood the test of time over the last decade.

Strategy Services

Strategy services include Business Planning, Research, Product Mix Adaptation, and Process evolution and management services.

Business Plan Development

PMI brings to the table an enormous amount of learning curve in the industry in all its spheres of product, marketing, and financial execution. On the back of this experience, we provide the entire range of services to help plan and execute a business plan in its last detail.

Research

The PMI team has always believed in knowledge-based leadership with a planning orientation. We are constantly engaged in some kind of market research activity and assimilation of learning from the market developments all the time. As a result, we have built up an enormous reserve of intellectual reserve which is growing by the day and is used to guide the business of our clients.

Although our research is mostly market-oriented in its entirety, in case of a specific requirement from our clients we have the capability of delivering a field research design and execution through our own resources and alliances.

Product Mix Adaptation Services

A programming schedule needs to adapt to five time zones in Canada. The way an Indian product or service will be received in an international market is way different than how it has fared in its base country. There has been a tremendous difference in geographies, mindsets, time zones, and population densities to contend with.

What works in one geography seldom works in another. The product needs to adapt to different geographies. PMI has a team that not only has the most experience in this part of the business but also has proved it over these years